Check out the social media campaign!

Check out my latest posts on Saving the Species.

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Reflective Responses

  • Logos of Arrangement:
    • Limiting Elements

I think I have been fairly selective about what to include on our blog’s page. Also, it being a single column theme helps to avoid overwhelming the viewer.

    • Visual Hierarchy (Contrast and Sameness)

I think the most weight (focal point) on the blog are the most recent posts with photos, and the background. The least is probably the text (not including links and titles, which are bright orange), although that works because the text is meant to be supplementary. The formatting of the blog continues throughout, which unifies it. Something that may help would be a more subdued background, but I think the colorful, funky background also brings something that draws viewers in (and it is relevant to our topic).

    • Unity (Repetition and Alignment)

The text’s formatting remains the same throughout the blog. Headings and links are brightly colored and pop. I may change the main body of text to match the background, but continue to keep it more subdued than the headings and links. The single-column theme keeps the text aligned, and the text formatting keeps it consistent.

  • The Logos of Type Arrangement

The heading of our blog is a focal point when initially viewed. The headers and links also pop against the streamlined look of the main body text, due to being larger and or different hues. Some titles and important parts of articles (mainly at the top of paragraphs or posts) are intentionally bolded. The majority of the font is simple for longer reading.

  • The Logos of Using Words and Pictures Together

I think our words and pictures are unified and complement each other. Some of our pictures came with type on them, which happen to go with (even match) our blog’s text. They make sense together and relate to each other.

  • Visual analogies

Visual analogies include a “similarity in some respect between things that are otherwise dissimilar” (source). Although the book states that, “…if two or more things are alike in one way, they must be alike in more if not all ways.” I suppose the key point is finding or creating similarities between text and images, or multiples of each. In graphic design, this can mean combining shapes and words to create a coherent design that represents your topic. I am not sure we have many visual analogies in this sense on our blo, since our posts mainly consist of an image (so far, photographs) and text. The WWF logo may be considered a visual analogy because it represents a small portion of their overall campaign.

  • Visual accumulation

Accumulation includes a clustering of (usually) visually similar objects. This can be particularly powerful to get across an idea or issue (such as species extinction, pollution and waste, missing persons, etc). Our blog’s consistent format with images might be considered visual accumulation, although it is not as striking. Our archive might be closer to this. I think a particularly impacting image to look for to include would be one of all the species that are extinct, endangered, etc. Perhaps when we have more posts, our archive will mimic this.

  • Visual symbols

Symbols are important to consider when designing. They can be timeless, have many interpretations and have significant meaning to different cultures, or they can be modern and associated with an organization, company, or a certain demographic. A symbol we currently have at the top of our blog is the World Wildlife Fund symbol, which is well known and easily recognizable for what it is. I would like to include other banners and links to other conservation-focused organizations, especially if banners and buttons with html coding are readily available (like WWF’s).

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Saving the Species!

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Considering Visual Strategies

Professional Ethos: Our blog isn’t strictly professional, although we have tried to use credible sources for our texts. Our current layout, graphics and color scheme is bright and quirky. It is meant to appeal to users of the site on which our blog is hosted (Tumblr), and to grab attention.

Pathos in Photographs: Our images invoke emotion in our readers. We have included photographs of actual species that are endangered, threatened or extinct. The WWF photo of the baby rhino that lost its mother is effective for pathos.

Pathos of Color: Our blog is currently brightly colored and richly saturated. Once again, I think the effect is to appeal to younger and teen users, although it also gives a positive feeling. In my opinion, it counteracts the photos (that may be disheartening or sad), with optimism and a sense of efficacy.

Pathos of Type: Our “Save the Species” logo typeface is also fun and quirky. It includes an exclamation point. The links within the text are bright orange, which match the background, and invite the user to click on them. The typeface for the main text itself is fairly plan and easy to read. One thing that should be more effective is how tiny the text in our header is, although I’m not sure I will be able to fix it since it is part of this particular theme (and I think this theme is currently working well for this type of blog, aside from that small error).

Logos of Arrangement: With the help of this single-column theme, we have avoided overloading the page with elements. There are separate pages for specific information, which are each organized in paragraphs. When you initially view the blog, the logo (“Save the Species!”) and the photos are the focal points of the page. Each of our posts thus far include a photo and accompanying text (and links). The bubbles on the lefthand side of the page tell what type of post it is and also unifies each post. The consistent typeface and colors also help to unify the individual posts.

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Saving the Species Blog

This is a link to our social media campaign’s blog. Our campaign focuses on promoting awareness for preserving biodiversity.

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Social Media Campaign – Strategy Map

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Social Media Campaign Design Plan / Proposal

Audience: The sixth extinction and the issue of declining biodiversity is something that affects (and is affected by) everyone. Therefore, our audience could potentially be a broad range of demographics. However, our main campaign will take place through Tumblr, so that would most likely limit our audience to being mainly young adults and teens who are interested in conservation, animals and/or nature. They would most likely find the blog because they are interested in these topics. I think they would most likely approach our subject with the desire to help and contribute to our cause.

Purpose: Personally, I am very interested in conservation, wilderness and species preservation, animals and nature. I hope that our campaign will inspire others to make a difference, contribute to other campaigns, and show more compassion and reverence for the planet. The best possible outcome would be that our followers contribute to our or another organization’s campaign, create their own, or be inspired to make changes in their daily lives to improve and protect the earth. The worst outcome would be that they do nothing. I hope that we are at least able to inspire others to make changes, and be more aware of the sixth extinction event.

Context: Our main form of communication will be through a blog. There are many other organizations, conventions and campaigns that deal with the subject of extinction and conservation, and we hope to link to those so that they might receive more support as well.

Description of Campaign as a Whole: We have created a blog on Tumblr (Save the Species) on which we will post links to other campaigns, information on conservation, and photos and information on endangered species. We have an option for users to submit content to be approved by us. For part of our campaign, we would like to have users submit drawings or photographs of an endangered animal that they like and would be sad to see go extinct in their lifetime.

Description of Individual Texts: 

  1. Medium: Tumblr Blog; Strategies: We will employ ethos by stating facts related to our topic, and citing credible sources. We will use pathos by showing animals that are currently endangered, threatened, critically endangered and extinct. We will use logos by presenting a logical sequence of events that has been happening and will continue to happen if individuals do not change their actions. Arrangement: Currently, our blog is in a single-column format. Posts will not be sorted on the blog’s main page, but users can view an archive of all posts and search for specific kinds of posts via the blog’s tags. Users can contribute to the blog and share content.
  2. Medium: Facebook Page (?); Strategies: We will employ ethos by stating facts related to our topic, and citing credible sources. We will use pathos by showing animals that are currently endangered, threatened, critically endangered and extinct. We will use logos by presenting a logical sequence of events that has been happening and will continue to happen if individuals do not change their actions. Arrangement: Posts are somewhat unsorted on the main page (only newest to oldest). Perhaps we can include links to other campaigns on the page’s “info” section as well as on the main page. Users can contribute images and text to the page, as well as share content.
  3. Medium: Twitter; Strategies: We will employ ethos by stating facts related to our topic, and citing credible sources. We will use pathos by posting about animals that are currently endangered, threatened, critically endangered and extinct. We will use logos by presenting a logical sequence of events that has been happening and will continue to happen if individuals do not change their actions. Arrangement: I am not familiar with Twitter, but I assume it is a single-column format for the homepage, with 150(?)-character or less posts. I am not sure how users will be able to interact with our posts.
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