Q: How are you feeling about the overall effectiveness of your campaign? What specific concerns do you have about your testing protocol or your campaign? What do you hypothesize that you might learn from the testing?
A: I feel that our campaign is effective for raising awareness (for those that view our sites), but not as effective for getting users to contribute to the campaign. My concerns would be that it is not clear what we expect from users and contributors, however I do think we are getting across our message (and perhaps the contribution aspect of our campaign could be eliminated entirely without limiting its effectiveness). I hypothesize that we will learn what could be changed about our campaign to make it both more visually appealing (if applicable), and how to make it more user-friendly.