Annotated Bibliography


“What We Do.” Harry Potter Alliance. HPA, n. d. Web. 25 Mar. 2013. <;

This page on the Harry Potter Alliance’s website explains the organization’s goals and mission. The HPA uses Harry Potter as a means of involving its fans in various forms of civic engagement and activism. They use popular culture and social media to work toward “human rights, equality, and a better world.” HPA works with partner organizations (and raises funds for them) and works to engage its large group of members and Harry Potter fans to actively involve themselves in campaigns. This page gives a general overview of the Harry Potter Alliance to anyone visiting their website.

This page makes their mission statement very clear. Their website appeals to Harry Potter fans, young and old. Their site is easy to navigate. The logo has a heart with a lightning bolt, like the shape of Harry’s scar. The page also includes links to their pages on other online communities. The page ends with a quote from J.K. Rowling herself, something else that is sure to engage fans of the Harry Potter series.

The HPA could potentially be useful as a model for my group’s social media campaign project. They are involved in many different campaigns, which could give us ideas for ours, and all of their campaigns are creative and engaging. Their demographic is Harry Potter fans (most of which are likely the age group/demographic my group would want to target for our project).


Rotman, Dana. From Slacktivism to Activism: Participatory Culture in the Age of Social Media. Diss. privately published, 2011. Web.<;

Rotman and the other authors of this essay examine the various aspects of social media, including “potential positive and negative outcomes of such participation.” They question the impact of social media on activism, and whether it is truly making a positive difference in society and the outcome of activist campaigns. The essay mentions such social media platforms as Twitter, Facebook and Youtube. They raise multiple questions about the effectiveness of social media in “practical activism”. The authors’ purpose in writing this essay was to present a research project on social media campaigns.

Within the context, the essay did well in going over the main points of social media as a way to participate in social action. It is scholarly and professional (it is about developing research on this topic). The authors and contributors are all associated with various universities.

This source could potentially be useful in our group projects by presenting us with questions to keep in mind while designing our social media campaign, and making us think about how potential social media campaigns and platforms might (or might not) be good choices.


“Campaigns.” Harry Potter Alliance. HPA, n. d. Web. 25 Mar. 2013. <;

This page on the Harry Potter Alliance’s website has links to their past and present campaigns. Their campaigns give exposure and activism in social issues such as child labor, literacy, equality, mental illness, the media, bullying, climate, health education, impoverished communities and more. Specifically, their campaigns have included exposing child labor in the production of chocolate (HP chocolate frogs), having book drives to donate to those that need them, fighting for marriage equality (including livestreaming events), and charitable relief efforts in Haiti, among others.

This portion of the HPA website shows all of their campaigns (including current campaigns). Each of the campaigns has a unique name and an appealing graphic that goes along with it. This page would attract Harry Potter fans to become involved in these campaigns, and be inspired by their past campaigns.

The HPA’s campaigns could certainly be a starting point for our group project, especially in deciding what our campaign will be about and how to go about promoting and conducting it. HPA also partners with many organizations that might be helpful to look at when creating and designing our campaign.


Eldredge, Niles. “The Sixth Extinction.” N.p., 06 2001. Web. 27 Mar. 2013. <;.

Eldredge reviews the main points in the biodiversity crisis that is currently affecting our planet. He writes about how huge an issue the current extinction crisis is, the history of extinction, and how the sixth extinction is different from other large extinction events. He concludes with offering an ultimatum: either we continue on our present path toward mass extinction, or we change our ways to help the ecosystem.

This article is scholarly and the author is well-informed. Dr. Eldredge is a paleontologist, adjunct professor, and the curator of the “Hall of Biodiversity” exhibit at the American Museum of Natural History. He is also the author of published books, scientific reviews and articles.

I think this article will be very helpful in developing our social media campaign. We can use it as a resource to give background information on our topic. We will have to find other resources that offer better solutions to the problem to develop our campaign.


“Mass Extinctions: What Causes Animal Die-Offs?.” National Geographic, n. d. Web. Web. 27 Mar. 2013. <;.

The author of this article begins by saying, “More than 90 percent of all organisms that have ever lived on Earth are extinct.” They then go on to cover extinction events that have happened previously, including the more well-known Crustaceous extinction event and the Triassic-Jurassic extinction event. Lastly, the article’s author covers the current “sixth extinction event” being caused by humans.

National Geographic is a well-known, credible source of information. I am not sure who the author of this article is, but I’m sure they wouldn’t be writing for National Geographic if they weren’t credible. The article is short, but to the point. National Geographic appeals to many different demographics of readers.

I think this article could potentially be useful in developing our campaign. It could help us give some basic background information on extinction and extinction events. Unfortunately, it does not give any information on solutions to the problem.


“TedX DeExtinction.” The Long Now Foundation. National Geographic, 15 03 2013. Web. Web. 27 Mar. 2013. <;.

TedTalks always has interesting and informative talks about various topics. This particular event was on the subject of “DeExtinction”. Various experts give their opinions on the DeExtinction idea (the process of recreating an extinct species based on their genetic information). There is not much information on this page, but I’m sure there are other talks from the DeExtinction event available through TedTalks.

TedTalks always has credible and knowledgable people give lectures at their events. This is an independently organized event by Ted that was held at the National Geographic headquarters in Washington, D.C. The conference also covers ethical issues.

I’m not sure whether or not this source will be useful for our campaign. Perhaps Ted has more information on mass extinction rather than just “DeExtinction”. This was, however, an interesting video.


“How Many Species Are We Losing?.” WWF. World Wildlife Fund Global, n. d. Web. Web. 1 Apr. 2013. <;.

In this section of World Wildlife Fund’s website, the question of just how many species we are losing is discussed. This question is a difficult one to answer. Because we don’t know exactly how many species are on earth, we cannot answer this question precisely. However, we can estimate how many species we are losing by way of “scientific analysis”. It ends by stating that regardless of exact facts or “who’s right or wrong”, earth is facing a biological crisis.

World Wildlife Fund is well-known, knowledgable and credible as a source. They are leaders in the protection of biodiversity. They also run many campaigns related to biodiversity and conservation of resources.

I think this section of WWF’s website could potentially be helpful in developing part of our argument for our campaign. It could help us to discuss the fact that the exact number of species we have and are losing is unknown. However, another section of WWF’s website or another source might be of more use to us (because it would provide more information than this page does).


“What Does WWF Do?.” WWF. World Wildlife Fund Global, n. d. Web. Web. 1 Apr. 2013. <;.

This portion of WWF’s website defines what their organization does. Their organization focuses on protecting biodiversity, wilderness and natural resources, and reducing mankind’s negative impact on the earth. The main portions of their campaigns and goals are “biodiversity” and “footprint”.

As previously stated, World Wildlife Fund is well-known as an advocate in protecting biodiversity and promoting conservation. They are a global leader in sustainability and conservation. Their campaigns are globally impacting, and they focus on the most critically important species and areas.

I think this section of WWF’s website could help us to develop our actual campaign. It could also help us decide what we need to focus on in our campaign. We can use WWF as an example for what to include on our campaign’s website.


“Humans driving extinction faster than species can evolve, say experts.” Conservation. The Guardian, 07 03 2010. Web. Web. 1 Apr. 2013. <;.

In this article, Jowit discusses the sixth extinction. She includes quotes from conservation experts and members of the Species Survival Commission for the International Union for the Conservation of Nature. Jowit gives detailed information about many aspects of the sixth extinction.

Juliette Jowit is a political correspondant at The Guardian. The Guardian is a respected newspaper that was founded in 1821. The Guardian has achieved much national and international accreditation. It offers informative articles on a wide variety of subjects.

I think this article could be very helpful in writing many parts of our campaign. Jowit includes a lot of good information. She also includes links to other resources.


“How the Convention on Biological Diversity promotes nature and human well-being.” Sustaining Life on Earth. Convention on Biological Diversity, n. d. Web. Web. 1 Apr. 2013. <;.

This section of the Convention on Biological Diversity’s website goes over many aspects of how the Convention “promotes nature and human well-being”. It includes sections on biodiversity, how we are affecting earth, what political action is taking place, what is happening on the national and international levels, and what we can do next. There are many details on different aspects of biodiversity and conservation given on this section of the Convention’s website.

The first “Convention on Biological Diversity” was held in 1994, although it had been in development since 1988. The Convention seems credible. It has been committed to sustainability for many years.

I think this particular section of the Convention on Biological Diversity’s website could be      helpful in creating our campaign. However, I am not sure how much of the information we will be able to use on our site. We may be able to find other parts of the Convention on which to model our campaign.


“Decade on Biodiversity.” United Nations Decade on Biodiversity. Natural History Museum, n. d. Web. Web. 1 Apr. 2013. <;.

The “Decade on Biodiversity” was an effort founded by the United Nations and the Natural History Museum to promote biodiversity. Their website includes information, stories, media outreach and ways to get involved in their campaigns. The main subject of their website is biodiversity.

The Natural History Museum is located in London. It offers exhibits on many different topics within the natural sciences, including extinction. The Decade on Biodiversity is sponsored by the United Nations in conjunction with the Natural History Museum. They have an expansive campaign involving biodiversity.

I think that this resource could be important to us in developing our campaign. It offers information on biodiversity. We can also look at how the Decade on Biodiversity campaign utilizes various resources and forms of social media.


Radford, Tim. “Warning sounded on decline of species.”Taxonomy. The Guardian, 18 03 2004. Web. Web. 1 Apr. 2013. <;.

In this article, Radford gives information that points to the beginnings of the sixth extinction event. At this time, scientists were becoming more aware of the evidence that pointed to the sixth extinction event. Some of this evidence entails declining biodiversity and changes in levels of pollution.

Tim Radford is a freelance journalist. He has written for The Guardian for over 30 years, as a writer, and letters, arts, literary and science editor. He is a four-time winner of the British Science Writers award.

This article could potentially help us to explain how the theory of the sixth extinction event began and has since evolved. We could use some of the facts Radford wrote in this article as proof of the beginning of the sixth extinction event. In this article, Radford also explains how scientists began to be aware of the sixth extinction.


About Phoebs

Phoebs is a Fine Arts student pursuing an Honors degree in Illustration.
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One Response to Annotated Bibliography

  1. Hi, Phoebe. These entries, in total, demonstrate your ability to effectively summarize, to assess and evaluate sources, to discuss a source’s rhetorical context, and to indicate how each source has contributed to your emerging project. Nice work!

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