“What We Do.” Harry Potter Alliance. HPA, n. d. Web. Web. 25 Mar. 2013. <http://thehpalliance.org/what-we-do/>.
This page on the Harry Potter Alliance’s website explains the organization’s goals and mission. The HPA uses Harry Potter as a means of involving its fans in various forms of civic engagement and activism. They use popular culture and social media to work toward “human rights, equality, and a better world.” HPA works with partner organizations (and raises funds for them) and works to engage its large group of members and Harry Potter fans to actively involve themselves in campaigns. This page gives a general overview of the Harry Potter Alliance to anyone visiting their website.
The HPA could potentially be useful as a model for my group’s social media campaign project. They are involved in many different campaigns, which could give us ideas for ours, and all of their campaigns are creative and engaging. Their demographic is Harry Potter fans (most of which are likely the age group/demographic my group would want to target for our project).