Rotman, Dana. From Slacktivism to Activism: Participatory Culture in the Age of Social Media. Diss. privately published, 2011. Web. <http://yardi.people.si.umich.edu/pubs/Yardi_CHI11_SIG.pdf>.
Rotman and the other authors of this essay examine the various aspects of social media, including “potential positive and negative outcomes of such participation.” They question the impact of social media on activism, and whether it is truly making a positive difference in society and the outcome of activist campaigns. The essay mentions such social media platforms as Twitter, Facebook and Youtube. They raise multiple questions about the effectiveness of social media in “practical activism”. The authors’ purpose in writing this essay was to present a research project on social media campaigns.
This source could potentially be useful in our group projects by presenting us with questions to keep in mind while designing our social media campaign, and making us think about how potential social media campaigns and platforms might (or might not) be good choices.