Argument Construction Guide

Research Question: Is self-promotion necessary to become a more successful illustrator?

Answer/Thesis/Claim: Self-promotion is an integral part of becoming a successful illustrator.

Ethos:

I hope that my audience will find my appeals based on ethos to be persuasive. I have credible sources, both primary and secondary. As an illustration major, I may have a little bit more insight into this issue than the average person, although I am also writing to learn and am by no means an expert. I hope the credibility of my sources will help counteract this.

Pathos:

I think my audience may find some emotional appeals persuasive. Instead of making them feel bad (if they aren’t a totally successful illustrator), I would like to motivate them to learn how to self-promote better, and encourage them to do so. I might still consider bringing up frustrations that they may have about not getting hired or not being as successful as they could be, etc.

Logos:

Will your audience find appeals based on logos persuasive?  Where and how will you appeal to your audience through logic and reason?

I will develop a strong thesis statement that will appeal to and convince my audience to read my paper and consider my argument. I think my audience will find appeals based on logos persuasive. I will use my sources to support my argument in a logical, convincing way (paraphrasing, using quotes and data, etc).

Claim: Self-promotion is an integral part of becoming a successful illustrator.

Reason 1: Illustrators who do more self-promotion initially are then able to have a more successful career.

Warrant connecting reason to claim: Getting work initially via self-promotion is important to being a successful illustrator.

Evidence 1 : Many successful illustrators begin their careers with aggressive self-promotion.

Warrant connecting evidence 1 to reason 1: If illustrators aggressively self-promote at the start of their career, they are able to be more successful.

Evidence 2: Self-promoting initially is more cost-effective and makes more sense than hiring an agent.

Warrant connecting evidence 2 to reason 1: If early illustrators self-promote, they do not need to hire an agent.

Evidence 3: Illustrators typically do not begin working with agents until further into their careers.

Warrant connecting evidence 3 to reason 1: Illustrators usually self-promote before working with agents.

Reason 2: Illustrators who self-promote initially get more work published, which is then a form of self-promotion in itself.

Warrant connecting reason 2 to claim: Self-promotion is a necessary first step, because published work becomes self-promotion.

Evidence 4 : Many successful illustrators later use published work as a form of self-promotion (and the published work acts as self-promotion on its own).

Warrant connecting evidence 4 to reason 2: If illustrators have published work, they will get more work.

Evidence 5: Art directors look at magazines, etc. where work as published and use it to hire new artists.

Warrant connecting evidence 5 to reason 2: If art directors see an illustrator’s published work, they will be more likely to hire that illustrator.

Evidence 6: Illustrators that have more published work can then use that as a topic on their resume.

Warrant connecting evidence 6 to reason 2: Illustrators with more experience are more likely to get hired.

Reason 3: Entering art competitions and getting work in acts as self-promotion.

Warrant connecting reason 3 to claim: If illustrators are featured in competitions they will be more likely to be successful.

Evidence 7 : Illustrators with published work in competitions are likely to get more work.

Warrant connecting evidence 7 to reason 3: Illustrators that get work into competitions get more self-promotion this way and get more work.

Evidence 8: Illustrators don’t necessarily need to work with an agent right at the start of their careers.

Warrant connecting evidence 8 to reason 3: If illustrators get work into competitions, it will act as self-promotion and reduce the need for an agent.

Evidence 9: Self-promotion via email, postcard, invitation, etc. is usually successful in getting the attention of art directors.

Warrant connecting evidence 9 to reason 3: Art directors are likely to hire someone who has directly contacted them and whose work they like.

Reason 4: Websites are necessary for illustrators to be successful.

Warrant connecting reason 4 to claim: Illustrators that have websites get more attention from art directors and potential clients.

Evidence 10 : Art directors and potential clients use artists’ websites to decide whether they want to hire that artist.

Warrant connecting evidence 10 to reason 4: If artists have websites, they will be more successful.

Evidence 11: Raising your “stock”/value as an artist and profile-raising is important.

Warrant connecting evidence 11 to reason 4: Websites are important to raising profiles.

Evidence 12: Artists with well-designed websites and internet presences are more well-known.

Warrant connecting evidence 12 to reason 4: Artists with internet presences get more job offers.

Objections Your Audience Might Have:

Objection 1: But I can just hire an agent!

Refutation 1: Initially, it is best for an illustrator to self-promote rather than hiring an agent (many beginning illustrators also lack the room in their budget for an agent).

Objection 2: I’ll never beat my competition.

Refutation 2: If you never try, you’ll never succeed.

Objection 3: My portfolio/experience/resume isn’t enough.

Refutation 3: Your portfolio/experience/resume will cease to grow if you don’t take more opportunities to get published work and work with clients.

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About Phoebs

Phoebs is a Fine Arts student pursuing an Honors degree in Illustration.
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