Argument Construction Guide

Research Question: Is self-promotion necessary to become a more successful illustrator?

Answer/Thesis/Claim: Self-promotion is an integral part of becoming a successful illustrator.


I hope that my audience will find my appeals based on ethos to be persuasive. I have credible sources, both primary and secondary. As an illustration major, I may have a little bit more insight into this issue than the average person, although I am also writing to learn and am by no means an expert. I hope the credibility of my sources will help counteract this.


I think my audience may find some emotional appeals persuasive. Instead of making them feel bad (if they aren’t a totally successful illustrator), I would like to motivate them to learn how to self-promote better, and encourage them to do so. I might still consider bringing up frustrations that they may have about not getting hired or not being as successful as they could be, etc.


Will your audience find appeals based on logos persuasive?  Where and how will you appeal to your audience through logic and reason?

I will develop a strong thesis statement that will appeal to and convince my audience to read my paper and consider my argument. I think my audience will find appeals based on logos persuasive. I will use my sources to support my argument in a logical, convincing way (paraphrasing, using quotes and data, etc).

Claim: Self-promotion is an integral part of becoming a successful illustrator.

Reason 1: Illustrators who do more self-promotion initially are then able to have a more successful career.

Warrant connecting reason to claim: Getting work initially via self-promotion is important to being a successful illustrator.

Evidence 1 : Many successful illustrators begin their careers with aggressive self-promotion.

Warrant connecting evidence 1 to reason 1: If illustrators aggressively self-promote at the start of their career, they are able to be more successful.

Evidence 2: Self-promoting initially is more cost-effective and makes more sense than hiring an agent.

Warrant connecting evidence 2 to reason 1: If early illustrators self-promote, they do not need to hire an agent.

Evidence 3: Illustrators typically do not begin working with agents until further into their careers.

Warrant connecting evidence 3 to reason 1: Illustrators usually self-promote before working with agents.

Reason 2: Illustrators who self-promote initially get more work published, which is then a form of self-promotion in itself.

Warrant connecting reason 2 to claim: Self-promotion is a necessary first step, because published work becomes self-promotion.

Evidence 4 : Many successful illustrators later use published work as a form of self-promotion (and the published work acts as self-promotion on its own).

Warrant connecting evidence 4 to reason 2: If illustrators have published work, they will get more work.

Evidence 5: Art directors look at magazines, etc. where work as published and use it to hire new artists.

Warrant connecting evidence 5 to reason 2: If art directors see an illustrator’s published work, they will be more likely to hire that illustrator.

Evidence 6: Illustrators that have more published work can then use that as a topic on their resume.

Warrant connecting evidence 6 to reason 2: Illustrators with more experience are more likely to get hired.

Reason 3: Entering art competitions and getting work in acts as self-promotion.

Warrant connecting reason 3 to claim: If illustrators are featured in competitions they will be more likely to be successful.

Evidence 7 : Illustrators with published work in competitions are likely to get more work.

Warrant connecting evidence 7 to reason 3: Illustrators that get work into competitions get more self-promotion this way and get more work.

Evidence 8: Illustrators don’t necessarily need to work with an agent right at the start of their careers.

Warrant connecting evidence 8 to reason 3: If illustrators get work into competitions, it will act as self-promotion and reduce the need for an agent.

Evidence 9: Self-promotion via email, postcard, invitation, etc. is usually successful in getting the attention of art directors.

Warrant connecting evidence 9 to reason 3: Art directors are likely to hire someone who has directly contacted them and whose work they like.

Reason 4: Websites are necessary for illustrators to be successful.

Warrant connecting reason 4 to claim: Illustrators that have websites get more attention from art directors and potential clients.

Evidence 10 : Art directors and potential clients use artists’ websites to decide whether they want to hire that artist.

Warrant connecting evidence 10 to reason 4: If artists have websites, they will be more successful.

Evidence 11: Raising your “stock”/value as an artist and profile-raising is important.

Warrant connecting evidence 11 to reason 4: Websites are important to raising profiles.

Evidence 12: Artists with well-designed websites and internet presences are more well-known.

Warrant connecting evidence 12 to reason 4: Artists with internet presences get more job offers.

Objections Your Audience Might Have:

Objection 1: But I can just hire an agent!

Refutation 1: Initially, it is best for an illustrator to self-promote rather than hiring an agent (many beginning illustrators also lack the room in their budget for an agent).

Objection 2: I’ll never beat my competition.

Refutation 2: If you never try, you’ll never succeed.

Objection 3: My portfolio/experience/resume isn’t enough.

Refutation 3: Your portfolio/experience/resume will cease to grow if you don’t take more opportunities to get published work and work with clients.


About Phoebs

Phoebs is a Fine Arts student pursuing an Honors degree in Illustration.
This entry was posted in Uncategorized and tagged , , , . Bookmark the permalink.

Got Something to Say?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s